Movement, Simplified.
Engineering the Effortless
Based in Australia but found wherever the road takes you, Simp Design is built on a promise as simple as our name. We handle the engineering, the ethics, and the "micro-decisions" of travel gear so you can focus on what matters most:
the journey.
From One Idea
to 10,000+ Backers
Simp Design began in 2019 with a quiet realization: the world didn’t need more products; it needed better ones.
We launched our mission by reimagining a daily essential—the umbrella. The Simprella wasn’t just a rainy-day accessory; it was a statement of intent. Crowdfunded by a community that shared our vision for versatility and style, that first generation proved the world was hungry for gear that actually worked. Today, we are a global brand trusted by over 10,000 backers who believe in minimalist aesthetics backed by high-level engineering.
Our DNA:
Anti-Micro-Decision
Modern life is cluttered with draining choices: Which bag fits this trip? Will my gear fail in the rain? Our "genes" are coded to eliminate these friction points. We create effortless products that serve as your silent partner—a reliable constant in a world of variables. When you reach for a Simp Design piece, the answer is always "Yes":
-
Yes, it will fit everything you need.
-
Yes, it will withstand the elements.
-
Yes, it looks as polished in the boardroom as it does at the terminal.
Integrity in Every Stitch
An effortless product shouldn't come at a heavy cost to the planet or the people who make it.
-
Ethical Collaboration: We build long-term partnerships with manufacturers who provide fair wages and safe environments. We visit them regularly to ensure our values are upheld.
-
Performance Materials: We spend months sourcing textiles that balance weight, weather resistance, and tactile beauty. If it isn’t tough enough for the road, it isn't Simp Design.
-
Minus the Footprint: Sustainability is the ultimate simplicity. Through our Expertly Restored program, we give gear a second life, keeping high-standard engineering in use and out of landfills.
