Vote For Your Colors
Umbrella?
Simprella.
Smaller, lighter than your phone.
Easy Wrap
Extra-wide wrap strap to fold away your Simprella in just seconds.
No more fumbling or wrestling after rain.
Make It Your Own
Swappable velcro patch design.
Change up the look in your way, your style,
your rules.
Built Different
Fold Flat Frame
Our frame folds flat to reduce overall bulk. Enhancing portability for everyday carry.
Premium Fabric
Exclusive, custom developed fabric sets a new standard in quality and innovation.
For Sun & Rain
UPF 50+ coating for superior sun protection, and water-repellent finish to keep your Simprella dry and fresh.
Meet FLEXY PRO
The Versatile 17-42 Litre Expandable Backpack with a Smart Travel Wardrobe
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ABOUT
SIMP DESIGN
From umbrellas to backpacks, we design simple, practical, stylish products that make everyday adventures easier, brighter, and just a bit more joyful.
At Simp Design, we’re all about making life on the go easier, smarter, and more fun. We kicked things off in 2019 with the first generation Simprella, a compact umbrella that’s lightweight and easy to carry. After years of tweaks and feedback, we're proud to bring you the brand new Simprella — stylish, sturdy, and a little playful.
In 2025, we launched FLEXY PRO, the lightweight, expandable backpack that can even turn into a wardrobe on your trip.